SKILLS
Team Leadership & Management
User Experience Design
User Interface Design
Design Systems
Responsive Design
Front-End Design
Native App Design
Wireframing
Prototyping
Ideation & Branding
Creative Direction
Photography
EXPERIENCE
XD DESIGN LEAD - Mint Mobile / Ultra Mobile
2019 to 2024, Remote / Costa Mesa, CA
Played a pivotal role in the design and management of customer-facing websites, apps, and account portals, which significantly contributed to the company’s acquisition by T-Mobile for $1.3 billion.
Managed and led nine designers on the company’s UX/UI design team and collaborated closely with Senior Leadership, Product, Ecom, and Marketing teams.
Led the re-designing of mintmobile.com, which included improved functionality, navigation, user interface, user flow, and a 12% statistically significant CVR increase for mobile visitors.
Led the design of Ultra Mobile’s iOS and Android mobile app, which currently has a 4.2 rating in the Apple Store.
Led and designed multiple digital products, including user account activation process, store locator interface, refer-a-friend program, finding the best mobile plan calculator, coverage and phone capability checker, Ecom purchase flows, and multiple landing pages for digital marketing campaigns.
Established and managed five design systems in Figma that support branded styles, frameworks and UI components for the company’s websites and mobile apps.
Helped establish and set up an agile working process for the creative department to work with cross-functional teams, including the Product and Ecom team.
Designed web pages supporting the announcement of Ryan Reynolds becoming an owner of Mint Mobile.
Oversaw hand-off of high-fidelity screens to engineering teams and drove the quality of the builds.
OWNER & CHIEF DESIGNER - Open Eye Design, Inc.
1997 to 2019, Whittier, CA
Directed the company vision, oversaw finance, creative outsourcing, project management, and sales, and performed hands-on design from start to finish on multiple cross-media projects.
Executed creative strategies for digital user journeys, interface, website and application designs, wireframes, sitemaps, and usability testing.
Built brand and image recognition for all clients by designing marketing materials such as advertising pieces, marketing collateral, tradeshow booths, websites, email marketing, web-based mobile, and desktop apps, native apps, presentations, and sales content.
Served as the driving force behind the company, building it from a DBA business to an incorporated design firm working for clients with revenues of $100+ million.
Significantly improved design productivity and business efficiency by spearheading the development and implementation of procedures, tools, and processes.
ASSOCIATE CREATIVE DIRECTOR - Breviti, Inc.
2009 to 2010, Orange, CA
Helped lead the design strategy and ideation for all client work and for the company’s external marketing.
Helped with creative direction, branding, and design for companies within the home building market, construction business, and legal/ethics industry.
Developed design and programming on websites and interactive presentations using Flash, HTML, and CSS.
Assisted in project management and oversaw designers and programmers for multiple web-based projects.
ASSOCIATE CREATIVE DIRECTOR - ES3
2009 to 2010, Fountain Valley, CA
Served as Associate Creative Director and designer on interactive digital learning products, websites, and printed materials for the automotive industry.
Led the creative direction and design for Toyota’s 2010 vehicle printed guide and online interactive PDF catalog.
Provided creative direction, management, and design for interactive Flash websites, registration kiosk design, event graphics, and marketing collateral for KIA Motors’ launch of the 2010 Soul.
Helped with ideation and development of proposals for client work. Presentation of artwork and strategy to es3 clients, Toyota, and KIA Motors.
SENIOR ART DIRECTOR - Evolve Media – 2005 to 2008
2005 to 2008, Claremont, CA
Provided art direction, management, graphic design, Flash design, website design, and programming on several projects for clients such as American Racing, Bosley, and Shimano.
Helped develop new business proposals.
Took projects from start to finish, including designing and programming finished websites containing HTML, CSS, Flash, and ActionScript.
Designed logos and multiple-page brochures. Oversaw print production.
Designed and helped develop procedures for the company’s ancillary business tools, such as websites for E-Marketing, Search Engine Optimization, and site hosting
EDUCATION
User Experience (UX) Certificate / University of California Los Angeles, UCLA
2017 -2019
2017 -2019
B.A. – Art, Graphic Design / California State University, Cal Poly Pomona
1994 - 1997
1994 - 1997
AA Architecture / Fullerton College
1990 - 1994
1990 - 1994
AWARDS
Multiple American Graphic Design Awards
Bronze - The Creativity Annual Award - 35, 34, 33 Summit Creative Awards
1st Place in Senior Design Contest - Cal Poly Pomon