Sunset Lighting works with companies like Louis Vuitton, Tiffany’s, Kohl’s, Omega and many other major brands. They needed a new website to reflect the world-class national service they provide. 

Pain Point: 
The old website failed to communicate Sunset's value story and brand to its audience. Retail lighting and electrical is an aesthetically centered business. Sunset Lighting’s current site did not reflect the world-class national service it provides, and it needed an overhaul.

Work:
Partnering with Dean Del Seston, we redesigned the site to focus on selling and created an explainer pitch video via Veracitycolab. We also consulted with the client on best practices for sales development and helped facilitate a lead-generation program for the company. 
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