Nextup provides a systematic sales process for automotive dealerships. Their software manages sales representatives on the floor and provides accountability for their performance. The Nextup wanted a new look to their logo and brand including a shortened name. The new branding reflects a modern style associated with technology. The arrow images represent sales staff moving through the rotation process.
Work:
Creative direction, custom design, and production for the logo, logo mark, stationery, trade show booth graphics, and other marketing materials.
