Mint Mobile Website Design

Complete redesign of the Mint Mobile website. Mint Mobile is a cellular service provider. The goals of the project included: shifting to a Premium look and feel, catering to a psychographic target – Savvy Savers, continuing the brand imagery, and providing more design consistency between pages along with an improved UI.

Mint Mobile Website Design

Goals:
Design shift to a premium look and feel
Cater to our psychographic target – Savvy Savers
Continuation of brand imagery, colors and fonts
More design consistency between pages
Improve UI

Role:
UX/UI Design Director
Primary contributor 

Results:
Mint Mobile showed a 12% statistically significant CVR increase for mobile visitors. 
Home Page
Plans Page
Product Page
Shopping Cart
Check Out
Validation and Coverage Flow
Mint Savings Calculator
FAQ Page
Promotional Page
Section on the Refer a Friend Page
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