Mint Mobile Website Design
Goals:
Design shift to a premium look and feel
Cater to our psychographic target – Savvy Savers
Continuation of brand imagery, colors and fonts
More design consistency between pages
Improve UI
Role:
UX/UI Design Director
Primary contributor
UX/UI Design Director
Primary contributor
Results:
Mint Mobile showed a 12% statistically significant CVR increase for mobile visitors.
Home Page

Plans Page



Product Page


Shopping Cart

Check Out


Validation and Coverage Flow


Mint Savings Calculator



FAQ Page

Promotional Page

Section on the Refer a Friend Page
