Mint Mobile Website Design
Goals:
Design shift to a premium look and feel
Cater to our psychographic target – Savvy Savers
Continuation of brand imagery, colors and fonts
More design consistency between pages
Improve UI
Role:
UX/UI Design Director
Primary contributor
UX/UI Design Director
Primary contributor
Results:
Mint Mobile showed a 12% statistically significant CVR increase for mobile visitors.
Home Page
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/5e0c8cc3-f2ce-4381-9ae9-0f56437caa58_rw_1920.jpg?h=10f2e087e5b4d800433c2c4e58cab540)
Plans Page
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/a57b3c17-6a0d-4de5-be75-7d38481972bc_rw_1920.jpg?h=4f0a281f8db767a28600b534877cb30e)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/6a63f363-3479-441b-9019-cc690df64557_rw_1920.jpg?h=7e8b4f7a221a576b4dd188dee44681a4)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/46491c08-740f-4ed8-aa7e-4501f2e6d0b0_rw_1920.jpg?h=bc8c9d6323c7d3c8dd7a153ab590ed4c)
Product Page
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/5d4ad7de-1fe2-4a3d-a493-81da6cb2a1bf_rw_1920.jpg?h=9b8a52b259bc8ff27e3f490022a58abe)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/9f664837-eccc-4f0e-a5eb-a0ea348730db_rw_1920.jpg?h=e7d44b30b42bd6ba11968838109c8ccc)
Shopping Cart
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/47dc25b4-a89d-4298-8b5f-c7067edd0997_rw_1920.jpg?h=558f1e9a941103f5154832c67d890c84)
Check Out
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/54179eb1-2353-48f9-93e4-7ef22b9964ae_rw_1920.jpg?h=0378f06bbed7c8fa6e3d9ee248868d23)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/0b9c2fd0-9127-4a0a-bccc-b7a537cb156a_rw_1920.jpg?h=fafdf99c8cccd06fb22f789cfc676b49)
Validation and Coverage Flow
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/0a7d60f8-6975-428c-aa22-fefdb50fcce1_rw_1920.jpg?h=9534f5506b740743bab3e7548926bfb0)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/b67ee34d-cfeb-48c1-96e9-73c59c6d1b96_rw_1920.jpg?h=31cb2d002d5ab56501aeee41f556e669)
Mint Savings Calculator
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/3461130a-85b1-4ddf-8dc2-198f9054707e_rw_1920.jpg?h=26d462b45d5a00731812eba6f78281bf)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/c0020ab2-72f8-47db-9b82-bb602a1488d0_rw_1920.jpg?h=c936861adf33d2b25cd3d57bb0b4545c)
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/345f7e92-206f-49c4-9b23-4a2f478a4345_rw_1920.jpg?h=9ac65dac8b63075acf147d488acd3a11)
FAQ Page
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/72588404-f4f9-4df7-a782-3528eac11b2f_rw_1920.jpg?h=b8d23db2b0fbd9aa65c60f52b02aad47)
Promotional Page
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/177cf97f-cada-447d-a1b0-84442641b224_rw_1920.jpg?h=47939b2b417d7a95e491bcdba4aa219f)
Section on the Refer a Friend Page
![](https://cdn.myportfolio.com/a22008f5-dcd0-47f5-bf58-b2b0aca6a78e/33be1cc5-176b-4b42-9b11-6e6d9e32f421_rw_1920.jpg?h=8144a6e5fd1c28f52bd936439b74882a)